UK Bookmakers

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Over here you will find all the best UK Gambling Commission licensed online Bookmakers, new bookies and sports betting bonuses in the United Kingdom. The sites offer usually also casino bonuses. You can choose between the following sportsbook listings:

UK Bookmakers and sports betting sites are for adults only
Are the UK bookmakers safe?

Yes the sportsbooks are safe, but gambling can be addictive. Read more about responsible betting or check out the best betting sites and bonuses.

Do the listed sports betting sites offer bonuses for new players?

Yes, most of them do have offers and bonuses. From here you will also find a complete list of offers and UK Bookmakers 2022.

What are the new bookies?

We have three different sports betting listings. They are new, best and all UK bookmakers. Welcome and find the best new bookies today!

What are the newly licensed uk bookmakers?

Check new bookies 2022.

Bookmakers offers and sportsbooks online 18+

You can also find the best online casinos and slots from our website. Next read more about safe gambling and age limits. Remember to never gamble with money you don’t afford to lose.

You must be 18+ years old to use this site. This website contains commercial content for the gambling market of the United Kingdom. This includes sportsbooks, sports betting and online casinos. The offers (casino and sports bonuses) are for new bookie players only.

Gamble Responsibly. Don’t play with money you can’t afford to lose. Please remember to play safe. Gambling can be addictive. Visit BeGambleAware.org online for more information or call National Gambling Helpline Freephone 0808 8020 133.

Best Bookmakers and sportsbooks online in the United Kingdom (UK)

England, United Kingdom 2022. Terms and conditions for all the sportsbooks offers apply. Sports betting can be addictive.

History of the sportsbooks and sports betting in the UK

Challenging someone to a bet has been a source of entertainment since before records began, and as early as the 1400s, the word bookmaker has described a person who keeps a book of bets. Originally, wagers were placed with a proverbial handshake for an exchange of goods or currency until bookmakers grew into businesses and found a new way of encouraging punters to place a bet on riskier outcomes using a system of odds.

UK Bookmakers and new bookie offers online

Also known as an odds maker, one of the first recorded people to offer odds was Harry Ogden. Operating from the Newmarket Heath racetrack (United Kingdom) in the 1790s, Ogden enticed UK punters to bet on more than just the favourites of a race by offering extra returns on the least favourite winners. When calculated correctly and by keeping a tight leash on numbers and values of bets, a good bookmaker can be sure of a profit.

Bookmakers decide on which odds to offer for the results of a particular outcome or game. In the UK, the 1960 Betting & Gaming Act led to the rise of the betting shop. In the early 90s online betting sites surfaced, the first of which was the site named Intertops, taking a bet on Tottenham Hotspur to beat Hereford United from a Finnish bettor in January 1996. Today, thousands of betting sites exist worldwide and use the best odds to attract customers, accepting bets through shops or websites.

Initially presented in fractions (2/1), decimalization naturally followed (3.0), and today, you can also find odds with a plus or minus in front of a number (+200), known as American or money line odds. Most online sportsbooks will allow you to switch between each at the touch of a button to suit your preference.

Sportsbooks offer online sports betting

The global sports betting industry offers lots of bookies and sites to choose from

The global sports betting industry was valued at roughly £150 billion in 2020, and many online casinos feature a sportsbook lobby. You can bet on countless markets, from the long-established ones such as horse racing, greyhound racing, cricket, boxing and football, to unconventional or contemporary markets like e-sports, mixed martial arts, handball and virtual sports.

Best Betting Sites and Sportsbooks UK

Towards the end of the 1990s, some bookmakers would take bets over the telephone whilst events were underway. Today, you will find live in-play betting in nearly every online sportsbook. In-play bets are placed during an event, after it has started and before it ends, with odds updated in real-time by complex algorithms running in the background with each turn of events.

You can even bet on the outcome of television soap operas, political events or natural occurrences like snow on Christmas Day. In some cases, bookmakers will happily calculate unique odds for a bettors’ special request. Rory McIlroy’s father placed a £200 bet in 2004 that his 15-year-old son would win a major championship and ten years later pocketed £100,000 from a custom wager arranged with a bookmaker.

Finding a good online sportsbook in the United Kingdom (UK) can take some examination because, apart from sport bonus offers and promotions, the main difference between betting sites are usually the odds on offer. One sportsbook may give 5/1 on the winner of the Champions League, and another could present a less enticing offer of 3/1 for the same outcome.

Whatever your favourite sport or event, you are spoilt for a choice of bookmakers and online sportsbooks in today’s market. We will sifts the wheat from the chaff to help you make an informed choice and get the biggest bang for your buck.

18+ | gamble responsibly.

Best and New Sports Betting Bookmaker sites

BeGambleAware.

Best Betting Sites

The safe and recommended bookmakers online under the UK Gambling Commission license.

18+ | gamble responsibly. The offers are for new customers only. T&C Apply.

Casino: 50 extra spins. Sports: no welcome bonus
T&Cs Apply
New customers only

* 18+. Play Safe. New UK customers only. Opt-in required. 1x per customer. Free spins on Lucky Mr Green only. Max. 50 free spins at £0.10/spin with 35x wagering. Spins expire 72 hours from issue. Game, country, currency, player restrictions and terms apply.
Full T&C Apply

18+ | gamble responsibly
Sports: 50% £50 Casino: 50% £100 + 25x
T&Cs Apply
New customers only

*Key Terms: 18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+
Full T&C Apply

18+ | gamble responsibly
Casino: 50 spins. Sports: £10 free in free bets
T&Cs Apply
New customers only

* 18+. New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code SBWB10 req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply. BeGambleAware.org
Full T&C Apply

18+ | gamble responsibly
Casino: Various promotions Sports: €30 Free Bet
T&Cs Apply
New customers only

* New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
Full T&C Apply

18+ | gamble responsibly
Casino: 100% up to £25. Sports: Bet £10, get £50 in bet credits
T&Cs Apply
New customers only

* 18+. Deposit min. £10. Max. bonus £25. 20x wagering (game weighting, table coverage and max. bet rules apply) on deposit and bonus to make the bonus balance withdrawable. Time limits and T&C apply. Sports: Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Full T&C Apply

18+ | gamble responsibly
No deposit: 10x spins. Casino: 200% £200. Sportsbook: 200% £200
T&Cs Apply
New customers only

* Wager the bonus amount 5x within 7 days on Sports to release your Bonus; Bonus equal to 200% of qualifying deposit - up to £200; Bonus credited in real money without wagering requirements; See full terms; 18+.
Full T&C Apply

18+ | gamble responsibly
Sports: Bet £10, get £10
T&Cs Apply
New customers only

*Key Terms: Standard Welcome Offer terms(Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. The “Welcome Free Bet” may not be used in conjunction with any other bonus, promotion or offer. The “Welcome Free Bet” must be used at mrplay.com within 14 days of being credited to your account. mrplay.com reserves the right, at any time, to revoke any welcome bonus not used within the allotted time period.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: Up to £100 in free bets Casino: 50 spins upon registration
T&Cs Apply
New customers only

* 18+ only. New customers only. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: no bonus. Casino: 100% £25 + 20 extra spins
T&Cs Apply
New customers only

* 18+ only. New customers only. Bonuses are on opt-in basis. Min deposit is £10. 30x wagering requirements apply for bonuses and winnings to be withdrawn. Contribution % towards WR vary from 0% to 100% according to game. Participation of new customers in the Welcome Offer requires a £10 minimum deposit.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: £5 free bet. Casino: Up to 500 spins
T&Cs Apply
New customers only

*18+ the UK only. NOTE: Customers must place a acca of at least £10 on any English leagues with 4 selections or more minimum odds 1/2 (1.5) per selection. First bet placed will qualify. £5 Free Bet will be given on settlement. Valid once a week until 22nd May 2022.
Full T&C Apply

18+ | gamble responsibly
Various campaigns
T&Cs Apply
New customers only


Full T&C Apply

18+ | gamble responsibly
Bet £10, get £40
T&Cs Apply
New customers only

*Key Terms: Key Terms: Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Full T&C Apply

18+ | gamble responsibly

New Betting Sites

Newly added and UK licensed betting sites 2022.

18+ | gamble responsibly. The offers are for new customers only. T&C Apply.

100% £50 + 50 spins
T&Cs Apply
New customers only

*Key Terms: 18+ new players only. Maximum £50 bonus. Minimum deposit: £20. Bonus wins are capped at £500. Max bet with active bonus: £2. Wagering requirement 100% match deposit bonus: 60 times sum of deposit + bonus. Winnings from Free Spins are credited as Real Money without wagering requirements. If you forfeit the bonus, all free spin winnings are forfeited. Free Spins expire after 3 days. Some games may not be played with an active bonus. Games may contribute differently when wagering a bonus. Bonus expires after 30 days if wagering requirement has not been met. One bonus allowed per person, address, device, IP. Full bonus terms apply.
Full T&C Apply

18+ | gamble responsibly
Sports: 50% £50 Casino: 50% £100 + 25x
T&Cs Apply
New customers only

*Key Terms: 18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+
Full T&C Apply

18+ | gamble responsibly
Various campaigns
T&Cs Apply
New customers only


Full T&C Apply

18+ | gamble responsibly
Bet £10, get £40
T&Cs Apply
New customers only

*Key Terms: Key Terms: Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Full T&C Apply

18+ | gamble responsibly
Sports: Bet £10, get £10
T&Cs Apply
New customers only

*Key Terms: Standard Welcome Offer terms(Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. The “Welcome Free Bet” may not be used in conjunction with any other bonus, promotion or offer. The “Welcome Free Bet” must be used at mrplay.com within 14 days of being credited to your account. mrplay.com reserves the right, at any time, to revoke any welcome bonus not used within the allotted time period.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: £5 free bet. Casino: Up to 500 spins
T&Cs Apply
New customers only

*18+ the UK only. NOTE: Customers must place a acca of at least £10 on any English leagues with 4 selections or more minimum odds 1/2 (1.5) per selection. First bet placed will qualify. £5 Free Bet will be given on settlement. Valid once a week until 22nd May 2022.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: Up to £100 in free bets Casino: 50 spins upon registration
T&Cs Apply
New customers only

* 18+ only. New customers only. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: no bonus. Casino: 100% £25 + 20 extra spins
T&Cs Apply
New customers only

* 18+ only. New customers only. Bonuses are on opt-in basis. Min deposit is £10. 30x wagering requirements apply for bonuses and winnings to be withdrawn. Contribution % towards WR vary from 0% to 100% according to game. Participation of new customers in the Welcome Offer requires a £10 minimum deposit.
Full T&C Apply

18+ | gamble responsibly
No deposit: 10x spins. Casino: 200% £200. Sportsbook: 200% £200
T&Cs Apply
New customers only

* Wager the bonus amount 5x within 7 days on Sports to release your Bonus; Bonus equal to 200% of qualifying deposit - up to £200; Bonus credited in real money without wagering requirements; See full terms; 18+.
Full T&C Apply

18+ | gamble responsibly
Casino: Various promotions Sports: €30 Free Bet
T&Cs Apply
New customers only

* New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
Full T&C Apply

18+ | gamble responsibly
Casino: 100% up to £25. Sports: Bet £10, get £50 in bet credits
T&Cs Apply
New customers only

* 18+. Deposit min. £10. Max. bonus £25. 20x wagering (game weighting, table coverage and max. bet rules apply) on deposit and bonus to make the bonus balance withdrawable. Time limits and T&C apply. Sports: Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Full T&C Apply

18+ | gamble responsibly
Casino: 50 extra spins. Sports: no welcome bonus
T&Cs Apply
New customers only

* 18+. Play Safe. New UK customers only. Opt-in required. 1x per customer. Free spins on Lucky Mr Green only. Max. 50 free spins at £0.10/spin with 35x wagering. Spins expire 72 hours from issue. Game, country, currency, player restrictions and terms apply.
Full T&C Apply

18+ | gamble responsibly

The list above includes all the New UK Bookies / sportsbooks online 2022.

Complete list of UK Bookmakers

Sports betting sites and offers UK A-Z.

Sports: 50% £50 Casino: 50% £100 + 25x
T&Cs Apply
New customers only

*Key Terms: 18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+
Full T&C Apply

18+ | gamble responsibly
Bet £10, get £40
T&Cs Apply
New customers only

*Key Terms: Key Terms: Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Full T&C Apply

18+ | gamble responsibly
Casino: 100% up to £25. Sports: Bet £10, get £50 in bet credits
T&Cs Apply
New customers only

* 18+. Deposit min. £10. Max. bonus £25. 20x wagering (game weighting, table coverage and max. bet rules apply) on deposit and bonus to make the bonus balance withdrawable. Time limits and T&C apply. Sports: Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: Up to £100 in free bets Casino: 50 spins upon registration
T&Cs Apply
New customers only

* 18+ only. New customers only. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
Full T&C Apply

18+ | gamble responsibly
Casino: Various promotions Sports: €30 Free Bet
T&Cs Apply
New customers only

* New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: no bonus. Casino: 100% £25 + 20 extra spins
T&Cs Apply
New customers only

* 18+ only. New customers only. Bonuses are on opt-in basis. Min deposit is £10. 30x wagering requirements apply for bonuses and winnings to be withdrawn. Contribution % towards WR vary from 0% to 100% according to game. Participation of new customers in the Welcome Offer requires a £10 minimum deposit.
Full T&C Apply

18+ | gamble responsibly
No deposit: 10x spins. Casino: 200% £200. Sportsbook: 200% £200
T&Cs Apply
New customers only

* Wager the bonus amount 5x within 7 days on Sports to release your Bonus; Bonus equal to 200% of qualifying deposit - up to £200; Bonus credited in real money without wagering requirements; See full terms; 18+.
Full T&C Apply

18+ | gamble responsibly
Casino: 50 extra spins. Sports: no welcome bonus
T&Cs Apply
New customers only

* 18+. Play Safe. New UK customers only. Opt-in required. 1x per customer. Free spins on Lucky Mr Green only. Max. 50 free spins at £0.10/spin with 35x wagering. Spins expire 72 hours from issue. Game, country, currency, player restrictions and terms apply.
Full T&C Apply

18+ | gamble responsibly
Sports: Bet £10, get £10
T&Cs Apply
New customers only

*Key Terms: Standard Welcome Offer terms(Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. The “Welcome Free Bet” may not be used in conjunction with any other bonus, promotion or offer. The “Welcome Free Bet” must be used at mrplay.com within 14 days of being credited to your account. mrplay.com reserves the right, at any time, to revoke any welcome bonus not used within the allotted time period.
Full T&C Apply

18+ | gamble responsibly
Sportsbook: £5 free bet. Casino: Up to 500 spins
T&Cs Apply
New customers only

*18+ the UK only. NOTE: Customers must place a acca of at least £10 on any English leagues with 4 selections or more minimum odds 1/2 (1.5) per selection. First bet placed will qualify. £5 Free Bet will be given on settlement. Valid once a week until 22nd May 2022.
Full T&C Apply

18+ | gamble responsibly
100% £50 + 50 spins
T&Cs Apply
New customers only

*Key Terms: 18+ new players only. Maximum £50 bonus. Minimum deposit: £20. Bonus wins are capped at £500. Max bet with active bonus: £2. Wagering requirement 100% match deposit bonus: 60 times sum of deposit + bonus. Winnings from Free Spins are credited as Real Money without wagering requirements. If you forfeit the bonus, all free spin winnings are forfeited. Free Spins expire after 3 days. Some games may not be played with an active bonus. Games may contribute differently when wagering a bonus. Bonus expires after 30 days if wagering requirement has not been met. One bonus allowed per person, address, device, IP. Full bonus terms apply.
Full T&C Apply

18+ | gamble responsibly
Various campaigns
T&Cs Apply
New customers only


Full T&C Apply

18+ | gamble responsibly
Casino: 50 spins. Sports: £10 free in free bets
T&Cs Apply
New customers only

* 18+. New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code SBWB10 req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply. BeGambleAware.org
Full T&C Apply

18+ | gamble responsibly

All the listed sportsbooks are licensed by the Gambling commission from the United Kingdom.

For other markets and more bonuses we recommend the site Casizon.com – all about online gambling and online casinos (nettikasinot in Finnish). Or check our Finnish page (suomeksi).

You can read more about licenses in Finnish at viron-kasinot.com and lisenssikasinot.com.

Also the payment methods matter for many gamblers. These days Finnish players prefer PNP casinos via Brite, Trustly or Zimpler. And of course they like also bonuses. If you play from Finland you’ll find all the bonuses from Kasinobonukset (including sports bonuses).

18+ | gamble responsibly. For new customers only. Bookies T&C Apply.

18+ | gamble responsibly
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